How we grewVidge Pets
Where they were
Vidge Pets sells holistic dog supplements and grooming care made in the USA. When we first spoke, the brand had launched a week earlier: the website was finished, the ad budget was tight and there was nothing on the page to make a shopper trust it. The founder had sent a few kits and liked the one video that came back, but did not yet know how to structure collaborations or run ads from creator accounts.
What I decided
I planned a fast sprint that still looked premium, with onboarding, a collaboration brief and two creative frameworks ready before a single creator was contacted. My team picked real US dog parents who could speak clearly on camera and record voiceovers or testimonials. Posting was not required, which kept fees low, but paid usage and whitelisting went into every deal, so the brand’s own ad team could run creator-led ads from the start. Every video passed our internal review, then the client’s.
What happened
In ten weeks, 52 creators delivered about 85 testimonial videos at an average fee of $82, against asks of $422. Fifty-seven of 58 creators granted indefinite organic rights and 47 granted indefinite paid-ad and whitelisting rights, so a brand with no audience of its own could borrow the trust of creators who had one.
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