How we grewGalvier on TikTok
Where they were
Galvier sells premium shapewear, bodysuits and dresses made from sustainable, chemical-free fabrics, built from the ground up in the Netherlands and Germany. Shapewear is a category people only believe when they see it on someone like them, in their own language, on TikTok. Creator marketplaces were expensive, quality was uneven, and nothing arrived ready to run as a Spark Ad.
What we decided
We chose creators on the strength of their videos, not their follower counts, and briefed by age instead of one template: playful POV try-ons for women in their twenties, informative “one piece, endless ways” transformations for women over thirty. Most collaborations were gifted, with Dutch and German scripts written separately. Twenty bigger creators were paid, each fee approved by the founder before we committed, and they closed at €185 on average against €910 asked. Spark codes and indefinite usage rights went into every agreement, so the brand’s team could put a winner behind ads the same day.
What happened
Our team recruited 237 creators, 100 of them in the first 100 days. The 94 TikToks we tracked earned 15.76 million views, 149,000 likes and 13,000 saves. The best video reached 2.2 million views on a €100 fee, a creator with 1,296 followers hit 762,000 views on a gifted post, and six of the ten biggest videos cost nothing in creator fees. Galvier came away with 110 Spark codes and a repeatable creator engine it can keep running.
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