How we grewDubai Chocolates
Where they were
Dubai Chocolates sells premium Dubai-style bars across Europe and grows through paid social, which runs on fresh creative. Recruiting creators, writing briefs, chasing videos and checking quality was eating the internal team’s week, and the co-founder had already been through four other UGC agencies.
What we decided
We took the whole pipeline off their hands and refused to brief for “nice videos”. One multi-bar brief covered eight flavours and three buying moments: the authentic Dubai experience, the PMS craving and the honest treat-yourself. Every video followed a tested ad structure, with three hooks, unboxing, taste test, benefits, honest review and a call to action, plus raw footage so editors could recut. The brand’s strongest proof points, a full refund guarantee and drops that sell out in days, went into every script, and creators filmed in English, Dutch, French and German.
What happened
100 creators delivered 300 ad-ready videos inside 90 days, giving the media buyers a library of hooks, angles and languages to test without waiting on production. The system stayed: sourcing, standard briefs and monthly delivery now run as an engine the brand plugs into whenever it needs fresh assets.
.png)
