Discover how Qisane harnessed the power of user-generated content (UGC) and influencer marketing to boost brand visibility and trust within the health and wellness sector. This case study delves into the strategic collaboration with Sharksfluence, showcasing the impactful outcomes achieved through targeted campaigns with nano- and micro-influencers.
Services
UGC Campaign
Budget Spent
$1.6k on Content
Collaborations
18 Creators
Content Generated
37 Content Pieces
Brand Website
www.qisane.com
qìsane Overview
qìsane is a company that sells tisanes based on traditional Chinese medicine (TCM) principles. Rebecca founded qìsane to make herbal teas more accessible. Their tisanes are crafted with entire ingredients and have no caffeine, making them a natural and healthier alternative to tea.
Challenges
qìsane faced considerable hurdles in creating organic user-generated content (UGC) for paid commercials. As qìsane needed genuine audience authority, building confidence in the health and wellness industry was tough. They had limited marketing resources and wanted to remain within their budget, but they had yet to do campaigns. qìsane saw the potential of influencer marketing and found an approach to solving these difficulties.
Solution
Sharksflunce, an influencer agency, worked with qìsane to create a UGC-focused influencer marketing campaign that met their needs. We knew accurate content was vital, so we targeted nano-influencers with highly engaged, niche followings. This generated a wave of user-generated content perfect for qìsane’s sponsored ads.
Outcomes
The UGC-focused strategy and targeted influencer selection produced outstanding outcomes. We collaborated with 18 influencers to create 37 compelling content pieces, including 18 Reels and 19 Stories posts. This spike in user-generated material presented qìsane with an abundance of genuine testimonials, which are great for future paid advertising initiatives.
The campaign increased qìsane’s brand visibility and established trust in the health and wellness sector. The authentic material developed by nano and micro-influencers struck a chord with their audience, increasing engagement and qìsane’s trust.
The Difference?
qìsane overcame the problems of limited marketing resources and the demand for authentic UGC by forming a strategic collaboration with Sharksfluence. Using the influence of nano- and micro-influencers, qìsane increased brand visibility, earned trust in its niche, and produced a solid library of user-generated content for future campaigns. This case study demonstrates the efficacy of influencer marketing in getting meaningful outcomes on a limited budget.